The template and theme market isn’t short of some small and big players pushing their goods at discount prices with exceptional quality, in fact it seems that every month we see a new website offering something different. Lately however, we have been following a new start-up company that looks very promising – MOJO-Themes.com.

If you buy or sell HTML templates, wordpress, tumblr or magento themes then you will no doubt be aware of MOJO-Themes.com. With an exciting website design, improved viewing and buying experience than most other marketplaces, and a growing collection of some awesome products at crazy low prices, they are truly placing the MOJO back in to sites on a daily basis!

The MOJO crew managed to sit down with us and go over some insightful questions and then, offered 10 of lucky our readers a FREE $10 credit – read on for details!

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Firstly, congratulations on the launch of MOJO-Thmes.com out of BETA and thanks for taking time out of what surely must be a hectic period right now. Let’s introduce our readers to what Mojo-Themes.com is all about, tell us a little about the new marketplace:

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First off, we just wanted to say thanks for opportunity to be interviewed on your site. It’s always humbling for us.
MOJO-Themes.com is a buy / sell marketplace for themes and templates. From popular CMS platforms to HTML templates to email templates, our marketplace is growing everyday with new items.

We look forward to adding new, innovative themes for WordPress but we’ve seen great strides in other platforms like Tumblr and Magento. We’d love to set the standard on quality themes in that space.

MOJO Themes is the brainchild of Mojoness, Inc. a startup out of Utah, which was founded by JR Farr and Brady Nord.

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With a large number of marketplaces already out-there, where do you see the strengths of MOJO-Themes.com? It seems you have already done some serious listening to authors and developers when building MOJO-Themes.com, can you let our readers understand what the key differences are between yourselves and other marketplaces that work in favor of the content creators:

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Our strengths are rooted in our pasts. We have both been anxiously engaged in the evolution of these online platforms. When it comes to moving forward we’ve actually come up with new ideas that we’ll unveil right out of the gate and some we’re still working out the details.

These ideas are actually what we found by simply contacting designers/developers and asking them what they would like to see in a marketplace setting. I mean after all, our goal is to build a marketplace for them.

One feature we’re most excited about is our brand new collaboration program. Recently, we introduced the very first collaboration program, which will finally unite designers and developers! It’s called JOINT FORCES. We think these features will really open doors for some seriously talented designers and developers.

Another feature we included in our marketplace was making it easier for our sellers to get their money whenever they want it. Not having to wait until the end of the month comes around.

It’s your money; take it when you want it. They would have to have a minimum balance and there is small transaction fee associated to this feature. (*NOTE – If you request money within the first 3 days of the month it’s of course FREE to request payouts. This only relates to requesting money anytime during the month.)

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What would you say was the most difficult process in getting Mojo-Themes.com off the ground?:

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Building Mojo Themes was unlike anything else we have built before. We both have built our own fair share of sites, but we found this to be the most complex by far. For example, there are many security concerns that had to be addressed. The site is unique in its abilities to pull and push cash in a variety of directions.

In addition to that, we really felt it was important when buying items that the user had options. We built in a shopping cart, which is capable of using pre-deposited funds (which will buy the items at a discounted price) or simply using a Buy Now process.

Also, it’s tough to launch a marketplace without having items to sell. We ran the “March Padness” contest to entice sellers to upload with MOJO. The top 3 sellers with the most uploaded items won an Apple iPad. That helped us with our launch and was fun to create some buzz.

In the end, the real challenges were in thinking through every possible outcome that a user may encounter.

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What part of your start-up process do you feel has been the most rewarding experience so far?:

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Well to be honest, giving away 3 Apple iPads to our users has been very rewarding. As we said ran a contest for the month of March called “March Padness”. The contest was to give away 3 Apple iPads to the top three users with the most accepted items.

Honestly, when people notice the TRUE hard work that went into creating this marketplace. We hope our passion and dedication with MOJO Themes continues to shine through.

In other words, it’s nice to have something to show for all that hard work!

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What is the ultimate goal for Mojo-Themes.com over the next few years – where do you see yourselves heading or reaching?:

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We see Mojo Themes being a real leader among distributors of themes and site templates. The business is built to be very scalable.

Many would answer this question saying that they are going to be the number one in the market or that they are going to kill their competition, or any other over-exuberant rant. Of course we seek to be the best at what we do, beyond that we also seek that Mojo Themes is respected as a leading company in quality design and code.

We also hope to use MOJO Themes as a stepping-stone into new marketplace niches and create new ventures that can add value to current markets that interest us.

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The website looks fantastic, strong use of color, intuitive navigation and strong branding all come together to give a clean and exciting experience. Did you start with a blank page and run with a design, or was it a matter of looking at what was already out-there and thinking you can refine the process more?:

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The design of MOJO Themes was a crucial element that we felt we had to get perfect! (Literally) In a lot of ways we are perfectionists and therefore the site is constantly “under construction” in our eyes.

For the design, we decided on bringing in Richard Fang as our partner, who we feel has delivered time after time with quality work. For the most part the design began with a blank canvas. We knew we were going to be working with our fuzzy little monsters and that the site should reflect what we interpret as “their” world.

We went through the process of design with revision after revision until we accomplished the look and feel that we absolutely loved! Even our seasoned design partner Richard was overheard as saying, “wow you guys pushed the creativity to whole new level for me!” This is the level of innovation that was and is important to us.

We knew that in order to attract the world’s top designers to upload their work on MOJO Themes the site had better meet or exceed their expectations.

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With other marketplaces there can be a huge waiting time for the review process, do you do things differently when an item is submitted, and how do you gauge quality on the site?:

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Yes, we completely understand this problem that most people have. We have worked really hard to make sure that we either accept or reject a theme within 48 hours.

Right now we are young and hungry enough to keep up with the current pace. It is very important to us as we grow that we continue putting our customers first.

Trying to gauge the quality of a uploaded item is the root of why the review process takes time. There are so many elements that come into play. We have a standard process we follow but there’s really no method to our madness. We recently wrote a post on our site to help our sellers get their items approved.

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You have a fantastic mix of styles already on items uploaded, how are you actively encouraging this? Are you open to all styles, or just popular ones of the moment like some other marketplaces?:

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Absolutely, we love to see diversity in our marketplace.

We have noticed that there is a trend of people loving the clean business looks lately, but we strongly encourage a variety of tastes and niches.

We feel that in the design world, what one person may think is beautiful another might not like at all. And obviously, the trendy designs are what are selling so of course we will be more than happy to have them.

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We all wish you the best of luck here at WebTipsMagazine.com and look forward to seeing your new marketplace grow to become a strong resource for all developers and freelancers out there. One final question before we leave you, give us your elevator pitch for Mojo-Themes.com:

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How about instead of an elevator pitch we do a cool giveaway to everyone that’s stuck around this long

Here’s how to win:

• Tell us your MOJO Themes username in the comments below.
• Follow @mojo_themes at Twitter
• Then Tweet this:

Win a $10 credit to use at MOJO Themes (@mojo_themes & @webtipsmagazine contest) RT to enter!

10 winners will be randomly selected and listed here next next wednesday! So get Tweeting!

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