OK I know it’s rather a boring subject for the majority of us out there, but analytics really do help everyone. Sure the client wants pretty graphs, the marketing department need to know if there current “push” is converting, and management love all those acronyms such as ROI, SEO, SEM BLAH BLAH BLAH – but for a designer what does it me to us? Well for one it proves wether or not your design works or falls flat on its face. Being able to see what clicks were made can tell you a great deal on your design, and you can take this information and use it to help either improve that current design, or take with you to the next client.

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